I shape concept, products, and systems that grow brands.
I believe strong creative direction balances intelligence with emotional resonance. The most enduring designs don’t just solve problems—they earn their place by feeling considered, human, and culturally present.
Lately:
Previously:
A bit more about me:
I’m a design leader who brings a systems-oriented, mechanically grounded perspective to concept and creative direction.
I’ve worked across a wide range of industries and categories, and it’s that diversity of experience that allows me to connect insight to execution - translating complex requirements, cultural context, and human needs into clear creative direction and scalable design systems.
Currently: I lead Industrial Design at Our Place, a design-led startup that sits at the intersection of functional kitchenware and home culture. As the company’s first in-house industrial designer, I’ve helped shape a broad and growing portfolio - from core cookware to new categories - while building the design foundations, processes, and point of view that guide how the brand shows up in the world.
Previously: I led design at Beast Health, where I helped take the Beast Blender from early concept to a successfully launched, category-defining product. My role spanned product, packaging, brand expression, digital touchpoints, and storytelling - ensuring a cohesive vision from idea through execution.
And before that: I spent nearly a decade working across design agencies and independent practice. My projects spanned across a wide range of categories, including lab equipment, medical devices, phone chargers + battery packs, WiFi routers, wearable tech + augmented reality glasses, digital toys, computer hard drives, lacrosse helmets, and even pizza boxes. That breadth continues to shape how I think about design today—staying curious, grounded, and focused on building systems that make sense.